Wednesday, May 1, 2024

Small Business Website Design Best Practices & Examples

small business websites design

Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s. Boutique Canadian resort Arrowhead entices potential guests with a beautiful overview of its amenities from the continuous scroll homepage. Free of clutter and with ample visuals to keep visitors interested, this site captures the resort’s aesthetic. Built on Squarespace, Architecture in Formation uses a minimalist landing page that’s just a slideshow of their works.

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Wix offers a few different ways to create your own website, so you can choose the creation process that works best for you. Pick from 900+ designer-made templates, or use our AI website builder to create a business-ready site in no time using a conversational interface. You can also start from scratch using Wix’s drag-and-drop website builder. Whichever way you choose, you can always continue customizing in the Editor for total website design freedom.

Help small businesses hit the big time with a Webflow website

small business websites design

However, they can be a great way to build a site without any upfront cost. Generally, you will have to pay for a domain name, which can typically be purchased for $12 to $60 per year on a website like GoDaddy. The simpler and easier to remember the domain name, the more expensive you can expect it to be. Upgrading to Wix’s Pro plan will cost $23 per month (billed annually), while upgrading to Weebly’s Professional plan will cost $16 per month (or $12 per month if billed annually). Their website design is clean and includes generous servings of whitespace, giving each element the space it needs to stand out.

Looking for the best ways to advertise and promote our startup that offers free web design services to small businesses - UK Business Forums

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FAQ - Create a Small Business Website

For her online portfolio, Wendy chose Wix, using galleries and content blocks to engage with visual elements and animations. Wix’s drag-and-drop editor makes it easy to place images, animated graphics, and videos exactly where you want them on a page for maximum impact. Learn more, including why it made our list of the best drag-and-drop website builders for design freedom. Vibrant complementary colors blue and yellow serve as the primary color palette for the site, with ample whitespace to lead users from section to section.

Build Your Small Business Website with Strikingly

small business websites design

Despite the technical nature of its service offering, Ception breaks down and presents content in digestible chunks, keeping users engaged. Gone to the Dogs is an excellent example of a small business that combines the need to sell products with the desire to tell a story on its website. The navigation is simple, with just a few options to choose from, including the option to place an order.

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Your small business website serves as the online hub of your business and can be a valuable tool in helping capture and convert leads into customers. With the right small business website design, you can increase your chances of getting found—and getting new customers. That’s according to Adam Fard, head of design at his own eponymous agency, who said many small businesses don’t emphasize this page enough and miss an opportunity to build a bond with potential clients. Include details like what the brand does, as well as the brand story to help cement that bond—and don’t use generic stock photos here. If you choose to use separate companies to manage your web hosting and designing, look for a hosting service that offers perks such as tech support, a free domain name or Secure Sockets Layer (SSL) certificate. Since this business website offers a wide range of products, the ‘Products’ menu is simplified using a combination of icons and text.

La Petite Alice is a small business that sells made-to-order clothing for adults and children. BigCommerce and Duda were more expensive than our picks but didn’t add any extra features. Yola has unimpressive reviews from other publications, and Yola branding appears even on sites made on one of its paid tiers. Wix doesn’t allow for editing a website’s style sheet (CSS files) and doesn’t provide deeper access to the HTML behind the page or FTP access to the files. There is a Dev Mode, however, called Velo, which lets you paste code into the site, add JavaScript, or connect your site to external APIs.

With the right website examples and a user-friendly platform like Strikingly, small businesses can create a competitive edge in the online market. By incorporating key features such as high-quality visual content, clear call-to-actions, and SEO best practices, small business websites can ensure lasting success and visibility in the digital landscape. A website isn’t just a way to showcase your business, highlight your work, or write about your interests. It can be the biggest part of your online identity—a way to tell your story and establish a brand (and perhaps make some money).

The better navigation you have, the better experience customers will have on your site and the higher their chances of staying and revisiting. All those repeat visits will eventually help you rank higher on Google and boost your online brand presence. Your website’s content is just half of the user experience—the other half is your website design. Some experts even argue that good website design is integral to good website content. The fact is, both play an equal part in your website’s search engine ranking and in providing a good user experience. When designing your small business website, here are 15 website design tips and best practices to have in mind.

None of the other site-building apps did much advising, either, but their editing tools didn’t offer as many opportunities to make a disastrous design blunder. Also, because Wix is so robust, its administrative section has a ton of menus, which can be overwhelming. Squarespace’s all-in-one platform gives you everything you need to create a stunning website for your business. No matter the stage of your company, our powerful platform and promotional tools can help grow your business online. On-brand email campaigns and social tools make it easy to retain customers and grow your base.

In-depth guides and videos about the platform, our services, and how to get started. To make your site faster, you should start by shrinking images—and minimizing features like hovers and animations. According to Birnbaum, file-sharing site Dropbox is a great example of a site that has built a customized experience for each device, yielding a seamless customer experience. One of the top tips under this umbrella is to make sure your site is responsive and therefore mobile-friendly. That makes it easy for visitors to come to your site on a range of devices—and ultimately increases conversions. “Most designers plan for this as an afterthought, making it annoying and distracting to the user,” Webb said.

Designing your own website is an easy and low-cost option that we recommend for small businesses. Use a beginner-friendly website builder platform like Wix or Squarespace, then design your website from scratch or choose a website template to customize in the drag-and-drop editor. Not at all—in this day and age, website design is as easy as dragging and dropping design elements around, then clicking a button to publish your website. Many also have ready-made website templates that you can start with and customize. Make sure you use a website builder platform that supports all these, such as Wix, Squarespace, or DreamHost.

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